Wondering whether The Saracens Way is for you? Find out more about the programme and our director Will Fraser.

To see what some of our clients have said about their experiences head to our testimonials page.


The Saracens Way takes the core values, winning mentality and daily processes used by Saracens and shows you how to directly apply these to your organisation.

By undertaking one of our programmes you will gain a unique insight into how Saracens have gone from a chronically under achieving organisation to double European and four time Premiership champions.

You will have the opportunity to understand how a cultural change, a strong set of values and an emphasis on happiness and making memories have propelled Saracens to one of the top sides in world club rugby.

Alongside this The Saracens Way will help you gain an in depth understanding of why relationships, teamwork and family matter at Saracens. Understanding their importance can have an integral impact on both organisational performance and employee satisfaction.

How does The Saracens Way work?

The Saracens Way is run through a series of programmes – you can read more about them here.

Everything you will be doing during your day with The Saracens Way will be directly related to you. Each programme is bespoke and will be adapted to suit the needs of your organisation.

Will Fraser, ex-Saracen, European and Premiership winner, runs each programme. Joining him will be at least one member of the current Saracens squad or a current Saracens coach. On the day, Will will take you through a series of highly interactive presentations and exercises which cover all aspects of The Saracens Way.

By selecting The Saracens Way Experience you will also be able to transfer your new knowledge onto the pitch at Allianz Park during a training session.

Will Fraser Premiership and European Cups

Will Fraser


Will joined the Saracens Academy in 2005 aged just 14. A member of the famed ‘Class of ’08’ alongside the likes of Owen Farrell & Jackson Wray, he went on to make 83 appearances for the club and was a part of the team during the 2015/16 European & Premiership Double. After a glittering playing career he was forced to retire from playing in 2017 following a neck injury. Since his retirement, Will has become the Director of The Saracens Way. Will is the embodiment of the Saracens mentality making him extremely well placed to lead The Saracens Way’s sessions with you and your organisation.

Allianz Park

Greenlands Lane
Hendon, London

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